Posted On:
March 27, 2009
A Short Follow-up
We have written extensively on the role the franchising model can play in a recessionary economic environment, most recently on January 22. While there is some evidence that franchising is a viable alternative model in uncharted economic waters, there are also significant risks.
Although we have previously offered some evidence that franchising business models are weathering the storm better than the market as a whole, it is too early to draw any final conclusions.
To continue the discussion, we refer you to a piece in that vein recently posted on MSNBC.com, titled "When Career Turns Down, Franchising is an Option," by Eve Tahmincioglu, which discusses how "some laid-off workers turn to franchising."
